Responsibilities:

  • Develop and take ownership of our brand strategy and experience
  • Develop and refine our brand values, promises, personality and story
  • Manage the creation of brand tools, such as: brand identity, visual and supply guidelines
  • Create and implement our brand tone of voice
  • Manage the implementation and maintenance of our brand in the organization
  • Coordinate that all online and offline touchpoints reflect our brand
  • Track brand metrics and optimize and deliver on brand KPIs
  • Oversee and manage all aspects of our customer’s and partner’s brand association, to fuel business growth and strengthen our connection with them
  • Create compelling and inspiring stories for our audience in a way that helps strengthen our brand and drives business growth
  • Align the company around the brand’s direction, choices and tactics

 

Requirements:

  • 3+ Years experience in brand building and management
  • A passion for understanding our customers and partners and the ability to harness that passion into a strong consumer centric brand experience
  • Experience with the creation and implementation of brand tools such as brand identity, visual and supply guidelines
  • Experience in copywriting and creation and implementation of a brand voice
  • Good understanding of Tripaneer’s customers and partners and have strong creative, analytical and organization skills
  • Excellent written and verbal communication skills. Fluency in English is a must.
  • Ability to think creatively and innovatively
  • BSc in Marketing, Communication, Business Administration or related field preferred
  • Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives
  • Ability to make decisions based on data in combination with your gut feel and consumer intuition. You are curious about how to use analytics to guide marketing and creative campaign creation.

 

Applications: If you are interested in this post or have any questions, you can apply or contact us via [email protected]

IMPORTANT: Only applications in English sent to HR.ma[email protected] which include an updated resume will be considered. All applications received will receive an answer within 10 business days. Shortlisted candidates will be invited for a Skype interview. All application documents shall be treated in the strictest confidence.